Privacy Policy

This privacy policy describes how Semper Astra collects and uses the personal information you provide or that is collected on www.semper-astra.com (the "Website"). It is important to read this policy before submitting your personal information to Semper Astra.

Data controller and contact information: The data controller for your personal data is Semper Astra, a simplified joint stock company with share capital of €5.000, registered with the Companies Register of Paris under number 930 092 010, with its headquarters located in Paris.

I. When you visit our Website

I.1. Cookies

Types of personal data

Semper Astra uses cookies on its Website and applications. When you visit its Website or applications, Semper Astra may collect, process and store the following personal data about you via cookies:

  • IP address
  • Hardware, software and internet browser used to access our Website
  • Date and time of your access to our Website or applications
  • Time zone
  • Preferences and click behaviour
  • Browsing history

We use cookies to collect the above-mentioned personal data. You may find more information regarding our use of cookies in our cookie information banner on our Website.

Purposes of the processing

Your personal data may be processed for the following purposes:

  • Promotional marketing in general
  • Product and service development
  • Statistics and analysis

In any event, your consent is required for us to use cookies.

Retention period

Your personal data will be deleted when it is no longer needed for one or more of the above-mentioned purposes. The personal data may, however, be processed and stored for a longer period of time if anonymized.

I.2. Booking of an appointment and other inquiries

Types of personal data

When you use the contact form on our Website or otherwise contact or communicate with us, Semper Astra collects, processes and stores the following personal data about you:

  • First and last name, email address, phone number
  • Subject matter of your inquiry or communication
  • Date and time of your inquiry
  • Appointment history
  • Ring size(s)
  • Preferences and wish list
  • Other personal data you submit as part of your inquiry or communication with us. We recommend that you do not submit sensitive personal data, unless it is strictly necessary to the treatment of your inquiry. If you submit sensitive or otherwise confidential personal data by email, we recommend that you use encryption.

Purposes of the processing

Your personal data may be processed for the following purposes:

  • Handling of your inquiry
  • General communication with you
  • Customer service
  • Marketing in general
  • Statistics and analysis

The processing of your personal data is necessary for the management of the business relationship and the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the data subject’s request (Article 6(1)(a) of the GDPR).

Retention period

Your personal data will be kept for 2 years from your last inquiry. Anonymized personal data may, however, be kept for a longer period of time.

II. When you purchase an item

Types of personal data

When you purchase an item from Semper Astra, we collect, process and store the following personal data about you:

  • Contact information such as first and last name, email address and phone number
  • Billing address and shipping address
  • Payment information
  • Order number
  • Time and date of your purchase
  • Information about your order, such as purchased items or any related special requests
  • Delivery information, such as the delivery date
  • Order/purchase history
  • Return of purchased items and, if so, return date
  • Complaints

Purposes of the processing

Your personal data may be processed for the following purposes:

  • Completion of orders and deliveries
  • Customer service
  • Marketing in general
  • Statistics and analytics

The processing of your personal data is necessary for the management of the business relationship and to fulfill and complete the order you have placed with Semper Astra (Article 6 (1) (b) of the GDPR).

Retention period

Your personal data will be kept for 3 years from your last purchase. As an exception to the above, any personal data included in bookkeeping records will be stored for 5 years as from expiry of the financial year during which your last purchase occurred; such data being deleted thereafter. The duration of this retention period has been determined on the basis of the storage requirements in order to comply with applicable law and accounting rules. Anonymized personal data may, however, be kept for a longer period of time.

III. When you subscribe to our newsletter or other marketing material

Types of personal data

When you subscribe to our newsletter or other marketing material, Semper Astra collects, processes and stores the following personal data about you:

  • Name and email address
  • Your consent
  • Your click behaviour in relation to marketing material we have sent you
  • IP address
  • Items you may have abandoned in your shopping bag

Purposes of the processing 

Your personal data may be processed for the following purposes:

  • Promotional marketing
  • Statistics and analysis

The processing of your personal data for statistics and analysis will be based on our legitimate interest in improving and developing our products and services (Article 6 (1) (f) of the GDPR).

Retention period

Your personal data will be stored for as long as your consent to receive newsletters is active. You may revoke your consent by clicking the “unsubscribe” link in the bottom of each e-mail or by contacting us as described below. The withdrawal of your consent shall not affect the legality of any prior data processing; the documentation related to your marketing consent will be kept for 2 years after revocation. This retention period is based on Semper Astra’s legitimate interest in being able to document that direct marketing activities have been carried out in compliance with applicable legislation (Article 6 (1) (f) of the GDPR). Anonymized personal data may, however, be kept for a longer period of time.

IV. If you are a commercial partner

Types of personal data

When engaging with commercial partners (e.g. suppliers, wholesalers, retailers, etc.), Semper Astra may collect, process and store the following personal data relating to contact persons:

  • First and last name, email address, phone number
  • Individual data, such as preferred language and home country
  • Organizational data, such as company name and registration number, company address, job position, business area, primary work location and country
  • Contractual data, such as purchase orders, invoices, contracts and other agreements between your company (or your employer) and Semper Astra, that may include e.g., your contact details
  • Any feedback you provide if you participate in surveys or similar
  • Financial data, such as payment terms and bank account details

Such information may be provided directly by you (primarily via emails and other correspondence) or by any third party such as your employer.

Purposes of the processing 

Your personal data may be processed for the following purposes:

  • Organization, performance and management of the business relationship
  • Administration (processing payments, performing accounting, auditing, and billing)
  • Completion of requests received from you
  • General communication
  • Statistics and analytics
  • Marketing
  • Market research
  • Dispute handling

The processing of your personal data will in some cases be necessary for the performance of a contract (Article 6 (1) (b) of the GDPR). Furthermore, the processing of your personal data will in some cases be necessary to comply with legal obligations, such as our obligations to prevent illegal activity (Article 6 (1) (c) of the GDPR).

Retention period

Your personal data will be retained for 3 years from the end of the business relationship. As an exception to the above, any personal data included in bookkeeping records will be stored for 5 years as from the expiry date of the financial year during which the end of our business relationship occurred; such data being deleted thereafter. The storage period has been determined on the basis of the storage requirements in order to comply with applicable law and accounting rules. Anonymized personal data may, however, be kept for a longer period of time.

V. Disclosure to third parties

Semper Astra may share your personal data with third parties in the following circumstances:

  • With service providers who process data on behalf of Semper Astra, including but not limited to, host our Website, process online payments, handle deliveries, and provide marketing services. These service providers have access to your personal data only to provide these specific services and are required to protect your information and not use it for any other purpose.
  • If we are required to disclose or share your personal data to comply with any legal obligation or to protect any rights of Semper Astra, its customers or other stakeholders.

VI. Your rights

Data subjects whose personal data is being processed have the right to access, rectify, erase, object to, limit the processing, and request the portability of their data.

To exercise these rights, the data subject must send a written request to the following email address: hello@semper-astra.com.

You may withdraw any consent you have given to Semper Astra at any time. We will then delete your personal data unless we can continue the processing on another legal basis. You can unsubscribe from our newsletter by clicking on the dedicated link.

In case of non-compliance with the applicable regulations on personal data protection, data subjects have the right to file a complaint with the CNIL (Commission Nationale de l’Informatique et des Libertés) at https://www.cnil.fr.

VII. Changes to this privacy policy

We reserve the right to modify this privacy policy, especially to ensure compliance with applicable regulations. Therefore, we encourage you to regularly check this privacy policy.

Last update: 28 August 2024